TJ Walker argues that owning unique live rights (e.g., sports or other captivating live events) ensures that audiences will tune in across platforms, keeping broadcast, cable, and other distribution channels relevant because live content draws viewers no matter the platform.
Media can continue to be sliced, diced in a million different platforms. But if you have unique rights to something live, sports, something exciting, something captivating, you can attract an audience no matter where you are that will always make broadcast and cable and any other platform relevant. They can deliver interesting stuff live.
You're Not Being Judged on Your Work Yet: What New Hires Are Really Evaluated On
