TJ WalkerTJ Walker Success

Owning X Doesn’t Mean Owning You

14 Apr 2026 · 1 min

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TJ Walker argues that owning a social media platform doesn't mean you own your audience's attention. Even Elon Musk, who owns X, still posts on TikTok and Instagram. It's like owning a stadium: the building is yours, but people choose where to spend their time.

Chapters

Even if you own a platform, you still don't own attention, or at least not everybody's attention. Think about that. Musk owns X, hundreds of millions of followers. He can post anything he wants, anytime he wants with zero filter, and he can tell his staff, put your thumb on it and make it go further. And yet, Now he's possibly on TikTok, possibly on Instagram. Why? Because even owning the stadium doesn't guarantee everyone shows up to your game. Ultimize.

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