TJ Walker argues online success depends on platform distribution, not intelligence. He points out Elon Musk's contradiction: he owns Twitter but publicly calls social media addictive and manipulative. Walker's rule: people trash media until they need it.
The people who win are not necessarily the smartest. They are the most distributed. And here's the irony, even Elon Musk, the guy who owns the platform, is acting like he doesn't trust the platform. That should tell you everything you need to know. When the landlord starts shopping for other apartments, you should probably pack a bag. Now, there's one more layer to this that's a little bit funny. Musk has spent years criticizing platforms like TikTok. And Instagram, saying they're addictive, saying they make people unhappy, saying they're basically digital mind control machines, all of which is true, and now he might be posting on them, which just proves my favorite rule of communication: everyone hates the media until they need the media. Ultimize.
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