TJ Walker argues that while visual elements (logos, colors) matter for big brands, the primary determinant of brand reputation for most organizations and individuals is how they speak. Every time you speak you either add to or detract from your brand; therefore speak your absolute best and speak frequently, both in person and online.
A lot of people love to talk about brand what their brand image is, their brand logo. What's the latest from the consultant? Well, if you're McDonald's or Starbucks, you can spend a lot of time talking about your golden arches or queens and dragons and your color scheme. But for everyone else, the number one thing that will really determine your brand reputation in the eyes of your customers, your prospects, people in your industry, is how you speak. Every time you speak, you are either adding to or detracting from your brand reputation. That's why it's crucial, crucial. You speak your absolute best, and you speak frequently, whether it's in person, to people, or right here online.
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