Unlocking AI: Create Jaw-Dropping Communication Skills

TJ Walker and a collaborator discuss using AI to write an email promoting TJ Walker's digital clone. They identify the target audience as past registrants and newsletter subscribers, and focus on getting them to click through and try the clone speaking in another language.
Chapters
Well, I think basically there's a step that we're kind of missing both. Both a copywriting step and an AI step. And, you know, that is to really be clear on who the prospect is and what we want the prospect to do. Right. I'm a little unclear even on who the prospect is and what we want the prospect to do. I think it's people that are kind of in your world already and you want them.
This was a. This was a mailing, an email mailing, going to people who have already registered to use my digital clone, my interactive digital clone. They might have interacted just with a video, maybe just the audio, maybe text, but at some point, they came in either from a newsletter of mine or they were a student in one of my online communication skills or personal development courses.
Right, okay. And these are all things that the. The AI should know, because it's helpful for the AI to know where these people came from and who they are. And.
And I didn't say that. Yeah, I could have given it more briefing, more background.
And you want them to do what? Like what. To take what action after they get this email?
I wanted them to click on it and try it in a different language. Even if they don't speak that language, I want them to see me, someone they've only ever seen speak in English, because I'm a dummy. I only speak English.
Right.
Speaking fluently in another language. And if they happen to speak another language, to have them like, oh, boy. I mean, it happened just the other day. My. My daughter had a friend over who's fluent in Hungarian. And I said, hey, Sophia, did you know I was fluent in Hungarian? And I put my clone on.
Right.
And she went, oh. She kind of laughed. She did say, oh, this was speaking a little quickly, but it was still something that caused amazement. And I thought, it's not that often in my industry, public speaking training, communication skills training, where you can really get people's jaws to drop and say, oh, wow, that's amazing, because people feel like they've seen it all before, and this is genuinely new. So that's what I was trying to. To hit on that.
Yeah. You know, that was good copy that you wrote just then. That idea of there's so few things that are jaw dropping today. And this is. Because what I'm missing here is why should someone go do this? Aside from that, you would like them to. Right? Like, what are the reasons? Okay. One reason is that it's amazing and it could make your jaw drop. Right. Another reason might be you should be familiar with this technology because you may want to use it sometimes. So if you see me doing it, another reason might be maybe it is a language that you speak or that you'd like to speak, and it would be interesting or even useful to hear me speaking. Maybe you know, people, maybe they want to send it to people. Maybe you want them to send it to people that speak a language than other language. Oh, my friend speaks Hungarian. I'm going to send, you know, TJ speaking in Hungarian to them. That'll be so cool because they are. They're also in communication or whatever. So AI is really good when it has like a lot of information. Right? Like, and. And the. The loop is kind of also. AI can also help you figure out what are the reasons. See, that's kind of the missing step, right? Step one is kind of AI help me find the avatar for this. Who is this going to exactly paint a picture of it? Right. So now you kind of know in your head what the picture is. Right. But now AI has the picture, which you can then, of course, copy and paste and use every time you want to write something to this market.
Yeah, I mean, clearly I left some things out. I should have briefed the AI more on the background of the user, more reasons of why they want to do it.
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