A short YouTube conversation (TJ Walker and another speaker) about the changing role of books: they no longer make unknown authors instant famous but serve primarily as a way to monetize and deepen relationships with an existing audience. The speakers contrast modern strategies (audience-first monetization, targeted distribution) with older models of mass publishing and mass-media-driven fame.
My recommendation for the last 20 years or so has been a book isn't going to make you famous the way it could. You know, 45 years, you could be Wayne Dyer, be a nobody, go on the Tonight show, one appearance or go on Oprah. Boom, you can become a bestseller and make your career. These days I see books as ways of monetizing a relationship you have with an audience already. That's my advice. Tell me where I'm wrong because I think that 100% congruent with your mission.
I think, I think we agree 100% and disagree to 100%. That makes sense. So I think that's one Persona that's. And I think if you have aspirations to really get that book out, mass distribution. I mean, there's a couple of things here, so just bear with me. Number one, there's been developments in the last six, even six months. I believe if you go to old school brick and mortar, that business section will get smaller and it will be full of the Howard, not Howard sermon, but, you know, more business. Elon Musk, you know, 89 books.
89 books by Rich Dad, Poor dad.
And yeah, it'll be that. If you. Yes, and Rich Dad, Poor dad and Seven Habits will still be there. I mean they'll, that's what that section will look like. It will not get bigger, it will get smaller. High profile names, actually nicer, thicker books because that's how they're going to make their money at Penguin or Random House. It's not going to get, you know, broader. So where all the other books going? Why am I so energized about it? Number one, you don't have to have those type of aspirations. I think if you built a big manufacturing widget company and you really, really were an innovator in your niche space, I, I think you don't owe it, but it would sure be amazing to your organization orbit, whether it's 50 people or 500 people to create that book and to capture that wisdom. So I'm just a big advocate of you being able to. For us to make it easier for, for you to share your wisdom if you want to go down the route of really monetizing it. It's everything you said and that. I saw, I saw a study that just came out. I'm sorry for the people that put it. I was on, I was listening to webinar yesterday. You can, you can. Your ROI can is. Is really quantifiable in the positive bucket. If you really put your work behind it. Not the book itself, but the speaking engagements, your business, if you really evangelize that book and atomize it, you know, it's still a great, a great tool. But if you're wanting to be a New York or Amazon bestseller, then that's a very thin swim lane. And there's a formula for it, and you can do very well. We'd love to help you do it. But we're also helping other people that, you know, we're working with scientists, leaders of billion, you know, billion dollar company person. We're working with founder. You know, his, his aspirations are just, hey, let's, let's capture the manuscript first, and then we're going to worry about distribution later. So there's a broad spectrum of aspirations, whether modest or.
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