A short monologue by TJ Walker arguing that while TEDx has high visibility overall, individual TEDx talks often receive only a few hundred views; instead Walker encourages creators to publish their own videos (simple talking-heads or polished produces) and build an audience directly, noting he reaches ~100,000 views per month by posting multiple videos daily.
Good news. You've been selected to speak at TEDx. This is a great opportunity. Entire careers are made out of this, right? I mean, look at their YouTube channel. 40 million subscribers. This is big. This is bigger than being on Oprah 20 years ago, right? You would polish your speech, rehearse, practice, get ready, tell all your friends, right? Well, timeout. No disrespect to TedX, but sure, they have 40 million subscribers to their YouTube channel. But they've polished posted 200,000 videos. Scroll down through the most recent videos. You will find that some TEDx talks have only 40 views. 50 views, the average is like 400 views. If you want to reach people online, you don't have to rely on TEDx. You can do it yourself. You could do what I'm doing right now. Just create your own channel, hit the record button and and talk. Share your ideas with the world. Can you make it really fancy with lots of special effects and editing and set? Sure, but you don't have to. You can do relatively simple talking head videos and put it out to the world. Now, I'm not some superstar in social media, but I'm doing a lot better than a lot of TEDx speakers. Again, the average TEDx speaker only gets a few hundred views. I'm getting around 100,000 views per month by putting out several videos a day right here. So if you want to reach people, reach people. Don't wait for gatekeepers to invite you in. You're already in.
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