A short excerpt from TJ Walker's YouTube video explaining that when wealthy or famous people publicly criticize someone ("clap back"), they often generate far more publicity than the original joke or criticism because media outlets prioritize conflict and celebrity drama. The speaker warns that responding can unintentionally spotlight the very issue the celebrity wanted to minimize.
If you are rich and famous and well known and you're criticizing someone who makes fun of you for a joke, it gets a whole giant wave of publicity. In many cases, you attract more attention than the initial joke would have ever received. So you're putting a spotlight on the thing you don't want giving attention to. Why is that? It's because the media loves conflict. If you are a big celebrity saying this other celebrity is bad, now you've got the makings of everything that makes editors and news executives and reporters drool. This is great. Conflict, celebrities, emotion. Let's put it on page one of our website. All right. Let's make it the lead newscast.
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