A short YouTube clip (TJ Walker, uploaded March 23, 2022) advising that when starting a new habit you should prioritize frequency over duration — e.g., go to the gym 5–10 minutes every day during the first two weeks rather than doing long sessions infrequently. Walker labels this the “TJ Walker habit.”
Don't worry about how much time you spend on a new habit. Instead, focus on how frequently you practice the habit. It's much better to go to the gym for five or 10 minutes a day every day the first two weeks, than to go for two hours and then not go back for a week. Follow the TJ Walker habit.
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