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TJ Walker explains how a single out-of-context sentence can spread faster than any full explanation, establishing a narrative before you even know there's a crisis. Your first statement often makes things worse, not better.
TJ Walker explains how a single out-of-context sentence can spread faster than any full explanation, establishing a narrative before you even know there's a crisis. Your first statement often makes things worse, not better.
Most people think a crisis destroys reputations because of what actually happened. That's not necessarily true. Reputations are destroyed because of how a 10-second clip makes it look like something happened. That is the world you're living in right now. A single sentence taken out of context can spread faster than your full explanation ever will. A shaky phone video can define you before your team even knows there's a problem. And once that narrative starts moving, you're no longer in control of how you're perceived. Ultimize.
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