Property investors shouldn't let emotions drive their own decisions, but they must understand what makes a property desirable to tenants and buyers. Location, amenities, and lifestyle fit determine rents and resale value. Desirability is what drives growth.
You don't make your decisions based on emotions, but emotions should be part of the due diligence aspect of property investing. Not your emotions, but understanding the emotions of either who you're gonna rent it to or who you can potentially sell it to later in mind. Because what we have to understand is that most of the time when we're buying property, we're renting it out to someone or selling to someone who wants a roof over their head. So we've gotta be thinking about when we're buying the property, how are we going to make the— find a property which is more desirable to the end user in mind. So desirability is what drives growth. And when you think about what makes something desirable, it's— so you've got to start thinking about the emotional aspect of who's going to buy or live in your property, right, as a tenant. And what's that going to do to the value of the property itself, right? It was just, it was an incredible session. We have these different type of experts coming in all the time.
