Real estate lending success depends on four keys, with the fourth—cost, including interest rates and fees—often overlooked but more important than the property itself. Many investors with large portfolios still can't get loans because they focus on assets instead of financing terms. Lenders must adapt as markets change or fail.
So to me, there's 4 different keys of lending success, right? And the 4th one in the priority list of the 4 keys lending success has everything to do with the cost, right? What's the interest rates? What are the fees? Right? That's what it's all about. That's the 4th part of the game, okay? But a lot of people get caught up in that being number one, and, um, you know, this is not the most important thing. It's just not. So we've got to get your finance, we've got your lending structured, and I've got to tell you, uh, That element right there is probably more important than the deal, the property deal you actually get. It's a lot. I have a lot of investors coming to me with 5, 7, 10 properties, even more, like tens of millions in property, but they can't get lending, okay? And so we've— because they focus on property and that's been incredible for the market, but as the market and economy and the environment which we're building a portfolio changes, we've got to change and adjust that strategy. Otherwise we're trying to run the wrong strategy in the wrong environment, okay? So we've always got to be adapting and adjusting.
