Investors often chase "unicorn" properties that promise massive cash flow, high yields, prime locations, and capital growth all at once. The speaker says this is unrealistic. Instead, pick one primary purpose for a property, then layer in secondary benefits once you've nailed that.
Should you be looking for unicorn properties? Unicorn properties is where we sit there and go, oh, I want it to be massive cash flow, and I want it to be this, and I want it the blue-chip area you possibly can. You can do this. Now, you can manufacture a property to turn into a unicorn by adding value and doing some different things, but a lot of people go, no, I want massive capital growth, I want a blue-chip location, I want yields of 25% coming in, I want the tax deductions, plus, plus, plus, plus, and they want to spend the next 10 years looking for this unicorn property. So instead, focus on actually, well, what is— does this property— what's the primary purpose that this property is there to serve? And is there a secondary purpose that can actually serve as well? Right? Always focus on the primary purpose that it's there to serve and then go, okay, well, do I want to add some other possibilities that can serve a different purpose at another time?
