Tom Burton outlines three ways generative AI transforms business: bringing structure to messy data (78% of leaders retroactively fit data to decisions), enabling large-scale experimentation through digital twins, and augmenting human creativity rather than replacing it. Sales and marketing teams need to understand these tools now.
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Gen AI brings structure to unruly data sets. This is referencing an Oracle study that said 78% of business leaders often make decisions and then look for the data to justify their decisions. Yeah, it's awesome. You see that all the time, right? Sure. Then it moves on to say number two is Gen AI unlocks experimentation at scale which is pretty cool, right? Because now we can start plugging in thinking about digital twins and so forth in that setting and we can look at scenarios and experiment with what could be going on in the business. And then number three, Gen AI supports but doesn't replace human creativity and it talks about using Dall E and other tools for graphics and so forth with AI. But you still have to start off with an idea I think was the point behind that one. So it says and it kind of wraps up with Jenny, I require sales and marketing teams to pivot and understanding how to use them and benefit from them.