Tom BurtonCo-Founder, COO and CTO of LeadSmart Technologies

5 roadblocks to ecommerce success #ecommerce #b2bwholesale

Name: 5 roadblocks to ecommerce success #ecommerce #b2bwholesale
Uploaded: 2024-08-26T14:45:06+00:00
Duration: 45 s
Channel: Tom Burton
Description: Short excerpt from a YouTube video by Tom Burton ("5 roadblocks to ecommerce success") listing barriers to digital transformation in manufacturing and…

26 Aug 2024 · 1 min

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Short excerpt from a YouTube video by Tom Burton ("5 roadblocks to ecommerce success") listing barriers to digital transformation in manufacturing and distribution: lack of urgency from boards/investors, retiring CEOs unwilling to pursue multi-year change, scarcity of digital talent/expertise, high perceived cost and unclear ROI of digitization, and reluctance to disrupt/cannibalize profitable analog businesses.

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The article talks about navigating some roadblocks and I think that was the key points that you were talking about. They talk about lack of urgency from boards and investors to drive long term transformation, CEOs nearing retirement who are unwilling to embark on multi year change efforts, scarcity of digital talent and expertise within manufacturing organizations. Again, add just distribution where you see manufacturing, high perceived cost and unclear ROI of large scale digital digitization initiatives. And perhaps most important, manufacturers and distributors are reluctant to disrupt or cannibalize existing profitable analog business. It's not broken yet. Yeah.