Tom BurtonCo-Founder, COO and CTO of LeadSmart Technologies

A proven method to close deals 30% faster #b2bsales

Name: A proven method to close deals 30% faster #b2bsales
Uploaded: 2024-10-22T16:07:21+00:00
Duration: 45 s
Channel: Tom Burton
Description: Tom Burton shares results from a Got Analytics experiment where salespeople stopped mentioning their product and acted as pure consultants instead. Deals…

22 Oct 2024 · 1 min

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0:45

Tom Burton shares results from a Got Analytics experiment where salespeople stopped mentioning their product and acted as pure consultants instead. Deals closed 30% faster, no-decision outcomes dropped 50%, and deal value rose 20%.

Questions this video answers

30% faster

50% reduction

20% increase

Chapters

And the first thing that comes to mind is, well, how am I going to promote my product or my service? Right. That's the. And what he was testing in Got analytics was is with companies that, whether it was marketing or even in the sales process, never mentioned their product. They just basically went in and from a consultative perspective and tried to help the company. And, and even the salesperson didn't present their product, but just went in as a consultant. Anyway. Bottom line, what they found is, is deals close 30% faster without approach. Deals closed 30% faster, no decisions, meaning that somebody where they just didn't decide at all, reduced by 50%. And the value of the deals overall went up 20%.