Tom Burton describes AI buying as conversational shopping that replaces static catalogs and search results. Instead of browsing, you tell an AI assistant what you need, ask about standards and reviews, and get a specific recommendation like DeWalt safety goggles tailored to your actual requirements.
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If you would you like to fulfill it, you'll make 9% on it. But. But now think about this conversation. Right now I can start having a conversation. Hey, I need safety goggles because I'm going to be chopping onions or whatever the case may be. Right. What are the ones that are, you know, designed, that are more industrial, who have the best reviews. Right. Hey, continue to have a conversation here. And that's what we mean by AI buying. Right. That's taking place. So this is very different than doing a Google search. Yep. Or even looking at a product catalog. Yeah. Because you know, product catalog has the raw data, but it doesn't allow you to have the conversation. That may get you to the point. So which one of these should I buy? By the time I get through that conversation, I would assume it would. I would want it to be able to say, yep, you really need this Dewalt concealer safety that's best for what you're trying to accomplish. Well, you can then ask it about, well, you know, what standards does it meet? And Right.