Tom BurtonCo-Founder, COO and CTO of LeadSmart Technologies

Ai is revolutionizing B2B personalization (but not the way you think) #aiforbusiness

Name: Ai is revolutionizing B2B personalization (but not the way you think) #aiforbusiness
Uploaded: 2024-08-29T16:59:47+00:00
Duration: 45 s
Channel: Tom Burton
Description: Tom Burton (speaker/creator) argues that AI's big benefit in B2B marketing is enabling deeper personalization: not just inserting a recipient's name, but…

29 Aug 2024 · 1 min

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Tom Burton (speaker/creator) argues that AI's big benefit in B2B marketing is enabling deeper personalization: not just inserting a recipient's name, but truly understanding who the contact is (their company and needs) and tailoring the most relevant conversation to them. The clip frames personalization as knowledge-driven relevance that improves engagement and conversion.

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One of the most Significant benefits of AI in B2B marketing is increased level of personalization allows business to create highly targeted and personalized content, improve customer engagement and conversion. I just wanted to touch on that word personalization, because it's come up a lot actually, or fairly frequently in conversations I've had. Personalization isn't like, hey, just hi Kevin, I put your name in the email, or think on those lines. Personalization comes from really knowing who it is that you're talking to and then having the most relevant conversation that you can with that person based on that company, based on their needs.