Tom BurtonCo-Founder, COO and CTO of LeadSmart Technologies

AI might power your marketing, but.... #InfluencerMarketing

Name: AI might power your marketing, but.... #InfluencerMarketing
Uploaded: 2025-12-15T02:00:56+00:00
Duration: 4 s
Channel: Tom Burton
Description: A short YouTube transcript excerpt of Tom Burton discussing a Forbes prediction that influencer marketing will be prominent in 2026. He frames…

15 Dec 2025 · 0 min

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A short YouTube transcript excerpt of Tom Burton discussing a Forbes prediction that influencer marketing will be prominent in 2026. He frames influencers as tools for building brand trust and affinity, and says companies should balance AI-driven marketing with a human/influencer element.

Questions this video answers

2026

Forbes

Influencer marketing is becoming the thing in 2026.
The navigating 2026 key predictions for B2B leaders that was a Forbes article.
I mean, the big takeaway or the big thing they were saying in there is that influencer marketing is becoming the thing in 2026. Or in other words, companies using quote, unquote, influencers as a way to build trust and credibility with their company, which is, you know, coming back to something we've talked about the brand and the trust element of that and sort of the affinity element of the brand and the people that are there. And then you balance that with some some of the AI things I think they're looking at, hey, okay, we can use AI for a lot of our marketing, but we have to also have that human element of it to be balanced with some of the, you know, and again, the influencer aspect of it as a way for us to do that.