Tom Burton explains how tariff swings force manufacturers into constant guesswork. Companies model seven or eight scenarios weekly, but hesitate to raise prices because they can't predict if increases will even stick.
So one, I appreciate getting a weekly update tariff because, well, like you said, it's outdated as soon as it's published, right? And it is such a moving target that makes it difficult, you know, to manage the business sometimes and creates a lot of uncertainty. But, you know, you've got to stay on top of it. And you know, the one certainty is whatever it is today, it's going to change. So just if you're understanding that and flexible enough with it, I think that's a good way to approach it. You know, had the opportunity to talk to a lot of manufacturers this week at naad and the one thing I kept hearing was, well, we're scenario planning and you know, we have seven or eight different scenarios and you know, we'll kind of implement. But some of them have gotten a little gun shy on putting out new price increases because is it going to be enough.
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