Tom BurtonCo-Founder, COO and CTO of LeadSmart Technologies

Are wholesalers leaning harder into eCommerce?

Name: Are wholesalers leaning harder into eCommerce?
Uploaded: 2024-07-17T16:25:31+00:00
Duration: 53 s
Channel: Tom Burton
Description: Tom Burton (speaker) questions the assumption that wholesalers will rapidly move entirely to self-serve eCommerce. He notes many distributors are…

17 Jul 2024 · 1 min

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Tom Burton (speaker) questions the assumption that wholesalers will rapidly move entirely to self-serve eCommerce. He notes many distributors are investing in strengthening outside sales, inside sales, and counter staff and favoring a full-serve or hybrid approach rather than a complete shift to online. He also disputes a cited claim (about '53% moving everything to eCommerce') as not matching his experience across companies/verticals.

Chapters

More and more they're looking at how do we strengthen our outside sales team, how do we strengthen our inside sales team, how do we strengthen our counter people? How do we increase. Prove the relationship? All of those things which are, which are, I won't say contradictory, but they're, they're not about how do we move everybody to self serve, how do I provide that? You're right. How do we provide a much better full serve or, or hybrid serve option along the way? And it's not that you shouldn't. I'm not suggesting that you shouldn't have an online presence and there's not a reason to have an online channel and a solid online channel, but this article was more like, hey, everybody's just going to move everybody to, you know, 53% are going to move everything from in person to E commerce. I don't, I don't see that in the world we're in now. Maybe it's different companies and different verticals that they're dealing with, but I just don't see that same sort of mindset, I guess.