Tom BurtonCo-Founder, COO and CTO of LeadSmart Technologies

Can You Unlock #Sales #Data for #Marketing Success?

Name: Can You Unlock #Sales #Data for #Marketing Success?
Uploaded: 2024-05-13T11:00:18+00:00
Duration: 57 s
Channel: Tom Burton
Description: Tom Burton (speaker) argues that sales and transactional data — e.g., order records, invoices, and quotes — contain rich signals that marketing teams can…

13 May 2024 · 1 min

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Tom Burton (speaker) argues that sales and transactional data — e.g., order records, invoices, and quotes — contain rich signals that marketing teams can use to guide decisions and actions. He contrasts this with typical marketing data (website behavior, email opens, ad engagement) and notes these datasets are not separate from marketing; he suggests a deeper dive into integrating sales/financial data with marketing to create more demand.

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What we're finding is is that quote unquote sales data order data potentially even invoice quote data things like that there's a lot of good data there to actually drive marketing. So a lot of times marketing data is thought of well who's on my website or who's reading my emails or who's reading my content and yet that and that or who's you know engaging with my Google Ads or whatever. Well that's is data that can be rated for marketing. There's a tremendous amount of data especially in our industry that can come from your sales and your transactional financial transactional data that can also we're finding drive a lot of good marketing decisions and marketing actions. So something to keep in mind. Well we can I'd like to do a deeper dive on that at some point because they're not they're not separated right it's like marketing what is marketing's job is to create more demand and and to build your.