Tom BurtonCo-Founder, COO and CTO of LeadSmart Technologies

Don't you hate it when your marketing team does this? #distribution

Name: Don't you hate it when your marketing team does this? #distribution
Uploaded: 2025-06-16T17:29:49+00:00
Duration: 49 s
Channel: Tom Burton
Description: YouTube discussion (Tom Burton, uploaded June 16, 2025) about wholesale distribution business practices. Speakers discuss that marketing and sales are…

16 Jun 2025 · 1 min

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YouTube discussion (Tom Burton, uploaded June 16, 2025) about wholesale distribution business practices. Speakers discuss that marketing and sales are frequently separate functions and propose the phrase "revenue department" to describe a combined approach; there is skepticism expressed that AI is more than a patch and may not address deeper problems in customer interactions.

Chapters

Actually, I think that I like the phrase of revenue department because what I've seen in wholesale distribution is that usually marketing and sales is not very combined. They are two separate parts. And the one outside, outside sales guy who needs a flyer for a special product goes to the marketing and says, I need a flyer. So this is the old world, but it still happens today. Actually, I do not know if AI is really helping here or if it's only putting patches on some products. Problems that are below, because I think, Kevin, you said meaningful or great conversations with customers.