Game Changing AI Use Cases for your buyer journey #B2BMarketing

But buyer journeys, I agree, are unpredictable in terms of what a company, the route that they take to do their research. Yep. What is reasonably predictable is the learning process that a organization has to go through to make a decision on something. So the way that they get to that decision or the way that they go through that learning process may be very different from organization to organization, but you still have to go through the learning process to come out the other end. Right. And what they were talking about in this article is a, I think they call it a buying agent which was an AI tool that would be. You know we've been talking about yellow brick roads. Right. That would basically have all of your content for your yellow brick road for your customer and how you want them to research, understand or whatever and make it easy for the customer or the prospect in this case to get the right data at the right time as they go through their journey. I thought that was a really interesting use case in there.