Tom BurtonCo-Founder, COO and CTO of LeadSmart Technologies

Here's why you're losing Gen Z and Millennial buyers #b2bsales

Name: Here's why you're losing Gen Z and Millennial buyers #b2bsales
Uploaded: 2024-12-18T18:23:39+00:00
Duration: 50 s
Channel: Tom Burton
Description: Speaker A (from a YouTube video by Tom Burton) argues that millennial and Gen Z buyers expect B2C-style buying experiences even in B2B contexts. They…

18 Dec 2024 · 1 min

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Speaker A (from a YouTube video by Tom Burton) argues that millennial and Gen Z buyers expect B2C-style buying experiences even in B2B contexts. They warn that companies clinging to a "status quo" mindset ("we've always done it this way") risk losing these customers; the core recommendation is to remove friction and make it easier to do business.

Chapters

That millennial buyer and the Gen Zs that are coming in, they're living in what we refer to regularly here as a gray area that they they're expecting to starting expecting to see B2C type buying experiences in a B2B world today already is. If you're trying, if your mindset is status quo, we've always done it this way. My grandfather started the business or whatever it might be, or I'm taking over a PE run company. And as long as I grow by 9.7% year over year, EBITDA growth or whatever it might be, everything's good. If that's your mindset, there's a lot of trouble because your customer thinks about your business differently. And if you're not thinking about your business differently, your customer is thinking about your business differently. And this is, you know, short long story short, they're saying get rid of the friction, right? Make it easier to do business.