Tom BurtonCo-Founder, COO and CTO of LeadSmart Technologies

How B2B e-commerce is evolving into agent-to-agent negotiation? #B2BEcommerce

Name: How B2B e-commerce is evolving into agent-to-agent negotiation? #B2BEcommerce
Uploaded: 2026-02-09T19:52:02+00:00
Duration: 34 s
Channel: Tom Burton
Description: The B2B e-commerce market is worth $15 trillion, and that scale is pushing transactions toward agent-to-agent negotiations where software acts on behalf…

9 Feb 2026 · 1 min

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The B2B e-commerce market is worth $15 trillion, and that scale is pushing transactions toward agent-to-agent negotiations where software acts on behalf of buyers and sellers. Early examples include automated procurement of HVAC equipment, though questions remain about which product categories will adopt this model first.

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What are your what's your first takeaway on this new new info from our friend Mark brohan at Digital Commerce 360 about talked about USB 2B sales top 15 trillion. E commerce redefines how companies buy. So we've talked quite a bit about this, but I think this is just going to expand and expand and expand. I mean we're, we are moving towards a place and you're following this probably even closer than I am. We are moving towards a place where we're going to have agents negotiating with agents versus people.
Are you going to allow or have an agentic commerce buying air conditionings and H Vac equipment for you on your behalf? I don't know. That's what I'm you know, it's be very interesting to see the breakdown of segmentation and then where some of the magentic commerce could could best.
Yeah.
Do you have any any idea on that.