Tom BurtonCo-Founder, COO and CTO of LeadSmart Technologies

How do you choose the right platform for your message? #B2BMarketingStrategy

Name: How do you choose the right platform for your message? #B2BMarketingStrategy
Uploaded: 2026-02-22T18:30:12+00:00
Duration: 1 min 21 s
Channel: Tom Burton
Description: In this monologue, a Lead Smart team member reflects on a Martech.org article titled “7 Tips for Building a B2B Social Presence That Actually Works.” The…

22 Feb 2026 · 1 min

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1:21

In this monologue, a Lead Smart team member reflects on a Martech.org article titled “7 Tips for Building a B2B Social Presence That Actually Works.” The speaker highlights the article’s framework of the buyer journey stages—awareness, interest, consideration, conversion—and stresses the importance of matching each stage to the right social platform. They critique their current “spray‑and‑pray” approach, noting ad‑hoc use of TikTok, LinkedIn, and X/Twitter without clear alignment to platform personalities or context. Recognizing gaps, the speaker plans to review the article with a new marketing leader joining the team soon, aiming to assess whether Lead Smart’s social strategy is on track and to identify significant improvement opportunities.

Chapters

I thought this article is pretty good about really understanding where your platforms were. What's the personality, what's. What's the context of what you're working? We have an article there about. It's from martech.org Marketing Technology 7 tips for building a B2B social presence that actually works. And you know what? It's, it's funny. We have a new marketing leader joining our marketing team on the second of next month and I think we do a reasonable job in marketing at Lead Smart. But. And you know, there's so many facets to take into. But they talk here about awareness, interest, consideration, conversion and so forth and then what platforms are we using? And I see the day in and day out, I see the spray and pray is like oh we have Tick Tock. Oh we have LinkedIn. Oh we're doing a little bit of this. And does X play or Twitter play a factor in all of this? And I thought this article is pretty good about really understanding where your platforms were, what's the personality, what's the context of what you're working? I thought there were some good points to that. The point I saved it because I want to review it with our new marketing lead that's starting in a couple of weeks. Are we on track with this? Because I saw some areas that we could improve significantly as a company.