Tom BurtonCo-Founder, COO and CTO of LeadSmart Technologies

How do you keep authentic in the age of AI? #generativeai

Name: How do you keep authentic in the age of AI? #generativeai
Uploaded: 2025-01-27T16:34:33+00:00
Duration: 57 s
Channel: Tom Burton
Description: Tom Burton (speaker) reflects on what "authenticity" means in the age of AI. He argues that AI can handle transactional aspects of relationships, but…

27 Jan 2025 · 1 min

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Tom Burton (speaker) reflects on what "authenticity" means in the age of AI. He argues that AI can handle transactional aspects of relationships, but true authenticity requires proactive, thoughtful behaviour from companies—reaching out without being asked, showing urgency, and prioritizing the relationship beyond transactions.

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Okay, when they use this word authenticity, what does that mean? Like, what does that mean in this sort of age of AI? And they have a great, great explanation of it. Yeah. But I thought about what I consider authentic, and to me, it's when the company is really got that sense of urgency and being proactive, maybe following up or reaching out when I didn't necessarily need it or ask for it, and just kind of overall being thoughtful of the relationship rather than just dealing with the transactional aspect of the relationship. And I think that's the, you know, AI can handle the transactional aspect of the relationship, I think is like they were talking about pretty well. But can they go beyond the transactional aspect of the relationship to really kind of put that thoughtfulness in there, whether it's proactivity and sense of urgency and all of that? And to me, that's really what I would consider authentic.