Companies are passing tariff costs down the supply chain to consumers, who are now buying cheaper products to stay within budget. As prices rise across the board, retailers and shoppers are shifting away from premium goods toward lower-end alternatives.
Chapters
It doesn't sound like companies are expecting tariffs to go away or they know that this is something they're going to have and have to navigate. Prices are are moving up slowly but surely those prices are being carried over to the wholesale side as well as to the consumer or the retailer along the way. And what's happening is as those prices kind of inch their way up the retailer or the consumer on the other side on the retail side are more commonly now selecting lower priced items not the high end item, not the you know top of the line materials all of that stuff because the prices in order to kind of stay within budget so to speak they have to downgrade a little bit of what they're doing that was there. So what they were saying in the article as you're seeing again lower price materials, lower cost materials things like that actually getting more traction to offset the higher costs that are that are being again inching up across the board.