How to get more DEALS DONE in these crazy times!

Kevin Brown (LeadSmart Technologies) presents a short YouTube message about the immediate business impacts of the coronavirus and a rapid stock-market decline (bear market). He argues companies must tighten sales efficiency—tracking every lead and deal—because remote work and an economic downturn make lost opportunities costlier, and he positions LeadSmart’s integrated sales/marketing workflows as a tool to help track internal teams and channel partners. The clip closes with a call-to-action to contact him for help.
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Kevin Brown.
3754 days.
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Hey, Kevin Brown here with LeadSmart Technologies. Thanks for spending a moment with me. About a week or so ago, I did a short video clip while I was traveling and I was talking about something of a little unique problem that I saw arising. And I've been talking to some other executives about thought I would share with you today what that topic was, was what's the impact of technology related to the coronavirus, the stock market decline? Well, here we are about a week later. It's 3754 days since we've been in a bear market. Well, then in the last few days we've seen a 20% decline within the stock market just from a disruption of oil prices and this virus that's going around. Well, how does that impact all of us in our business? Well, I talked to a lot of people who are now working from home. Their companies have set up policies where now they're working remotely. And what does that mean to folks? What is that going to mean to productivity? So I wanted to talk about that for a moment and why that's important. So what we want to think about really is that, you know, in a bull market, life is, I don't want to say easy, but it's very different than a bear market. In a bull market, we don't have to quite worry about as much as did we close every single lead possible. Are we making our numbers? Numbers are typically pretty, I don't say easy to make, but they're not as difficult they are as they are in a bear market. And where are we at right now? The market went into a bear market in the last couple of days. We've got all of these things going on with the coronavirus as well. So we have to figure out how to be more efficient. So what does that mean? Well, that means really are our business processes and our technology in alignment with what we need to accomplish within our business? The disruption that we're seeing happening right now and even potential a further downturn is there. So what I'd like to propose to you is that we all need to be thinking about how do we maximize every sale, how do we maximize every lead, every opportunity or deal that we're working on? We can't afford for those to fall through the cracks when the economy tightens up. What's the best way to do that? Well, I've done a lot of work and a lot of thinking, including the development with my partners of LeadSmart that really allows us to build business sales and marketing processes and workflows right into the DNA of the technology that we're using to try and close sales. Well, what does that mean? Well, what that means is if we know what a sales lead is doing from a marketing qualified lead to a sales qualified lead to be, then becoming a customer, we can track that all the way through. Now, you might say, well, that's pretty easy, Kevin. You know, we do that in our CRM. But the reality of it is the challenge that happens is when people are working with channel partners, it becomes much, much of a bigger challenge. In fact, the difficulties that we have are not only just knowing what our team is doing, it's going to magnify itself as the economy goes down and our teams are working remotely. But more importantly, it's even harder now for us to track what our brokers, agents, distributors, dealers, manufacturers, reps are doing with our business deals. So we've developed a system at LeadSmart that we believe really helps with this process. And we'd love to talk to you more about it today. Because the important thing for us to do when the market is down and the economy tightens up is to maximize our efficiencies with our sales processes, workflows, and getting deals done. If you want to talk more about getting deals done, that's what I love to do. Reach out to me anytime. You can reach me@k browneadsmartech.com or catch us on our website or I'm active on LinkedIn and Twitter as well. We'll look forward to talking to you and I hope you have a great day. Good selling to you and let's get stuff done.
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