Tom BurtonCo-Founder, COO and CTO of LeadSmart Technologies

How to unlock brand success #wholesaledistributors

Name: How to unlock brand success #wholesaledistributors
Uploaded: 2024-08-21T14:11:11+00:00
Duration: 34 s
Channel: Tom Burton
Description: A short YouTube video excerpt by Tom Burton advising companies and product teams to define a clear, concise "big promise" for their brand. He emphasizes…

21 Aug 2024 · 1 min

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0:34

A short YouTube video excerpt by Tom Burton advising companies and product teams to define a clear, concise "big promise" for their brand. He emphasizes the promise should describe what the company/product brings to the market (not ROI or exaggerated financial claims) and that clarity about this promise helps stake a brand in the market.

Chapters

Basically what they're saying here is a way to really kind of put a stake in the ground as it relates to your brand is to kind of come up with what is your big promise. And I agree with it. I agree that if it's. If you can be clear in what your big prom. And this isn't like, oh, you know, you're going to make a million, you know, like, not these sort of ROI claims and stuff like that. This is more of as a company and the products that your company sells or what you're bringing to the market, what is the big promise?