Tom BurtonCo-Founder, COO and CTO of LeadSmart Technologies

How to use AI and smart CRM to protect business relationships? #WholesaleDistribution

Name: How to use AI and smart CRM to protect business relationships? #WholesaleDistribution
Uploaded: 2025-09-05T16:52:54+00:00
Duration: 15 s
Channel: Tom Burton
Description: A short transcript excerpt from a YouTube video (Tom Burton) discussing risks to business relationships—such as sudden staff loss or organizational…

5 Sept 2025 · 0 min

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A short transcript excerpt from a YouTube video (Tom Burton) discussing risks to business relationships—such as sudden staff loss or organizational changes—and the role of smart CRM systems and AI in capturing stakeholder data to mitigate those risks. The speakers plan to review a customer experience article and then move into topics like technology, cyber, and AI.

Because unfortunately people do get hit by buses. Companies do make changes and consolidate and lay people off.
And if you.
Have one guy and it's you know, I have tacos on.
Tuesday with you know, Judy, there's a.
Lot of risk there and it's just that risk is just going to continue.
Having the knowledge and expertise right around the dynamics of how the businesses that you're selling to operate and then using how then do you use AI effectively which I think is what this article was touching on to potentially market or communicate to the different stakeholders even though they may be an invisible stakeholder along the way?
Well in theory, right. You should have that data right in your smart CRM about all of these people and all of their the things that go with them and how you work with them in that setting I think is good. Let's dive into this customer experience article before we move into technology, cyber and AI.