Tom Burton explains how AI agents can preserve a brand's authentic voice, unlike standard ChatGPT. When configured correctly, agents can handle complex work while staying true to how your organization actually talks and thinks.
The vast majority of the use with ChatGPT and other tools like this is asking it questions or maybe asking it to write something for us that is very different than what we can do with agents, as we're going to talk about, and agents that can specifically help us with content and brand voice that the agent understands and having something do some heavy lifting for you that then you augment and support, and even the heavy lifting that it does that understands you and your voice is a great tool and you can maintain that authenticity if you do it correctly, and there's steps and guides and so forth into the best way to do that.
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