Tom BurtonCo-Founder, COO and CTO of LeadSmart Technologies

How Will My Marketing Department Change With #AI?

Name: How Will My Marketing Department Change With #AI?
Uploaded: 2024-06-21T19:36:41+00:00
Duration: 53 s
Channel: Tom Burton
Description: A short YouTube talk by Tom Burton outlining how AI will transform marketing functions — enabling expanded content development and market analysis — and…

21 Jun 2024 · 1 min

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A short YouTube talk by Tom Burton outlining how AI will transform marketing functions — enabling expanded content development and market analysis — and arguing that marketing staff will need to upskill (including learning prompt engineering and related tools). The speaker frames this as a shift in required skills and optimization of workflows.

Chapters

It doesn't matter if you're listening with us today, if you're a sales leader, marketing leader or an executive within an organization is where we're headed from a marketing standpoint. We're already at a place now where we can do just so much more than we've ever been able to do. AI is going to change this from helping with content development, analyzing markets. We're going to talk in a few minutes about, about, about prompt, prompt engineering within AI, which, the tools that go with that. So I think that the day of the, you know, we're just going to move somebody over here into marketing and, and and have them go to a couple of webinars or, or some events here and there is going to be changing. And those people that are there in that setting, no offense to any of them, they're just going to need to optimize things. They're seeing you going to upskill themselves, right.