Tom BurtonCo-Founder, COO and CTO of LeadSmart Technologies

Is CRM A Four Letter Word At Your Company?

Name: Is CRM A Four Letter Word At Your Company?
Uploaded: 2024-05-23T14:31:38+00:00
Duration: 51 s
Channel: Tom Burton
Description: A short conversational excerpt (YouTube video) where Tom Burton and another speaker discuss CRM’s role in organizations. They argue CRM should provide…

23 May 2024 · 1 min

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A short conversational excerpt (YouTube video) where Tom Burton and another speaker discuss CRM’s role in organizations. They argue CRM should provide visibility, accountability, and actionable insights, act as a central data/energy ‘power plant’ that drives other business functions, and contrast modern CRM with old-school implementations that fail to deliver ROI and user adoption.

Chapters

What we're really trying to think about with all of this is CRM and you've used this phrase in the past many times Sometimes that three letter word can be referred to as a four letter word because it's just been something somebody bought and threw into their organization and no return on investment their salespeople don't use it it's not helpful to them I always use the four terms right Visibility, accountability and actionable insights if you have any technology in your company that doesn't help you with those things you're missing the boat so well it's.
Also and I you know it's also CRM will be the energy data power plant if you want to call it that that's going to drive a lot of what you're going to be doing.
Going forward well it's the place to visualize all the rest of the data in your in your business right and.
It'S going to drive other things in.
The business so yep good very different than old.
School CRM.
Definition We.