Tom Burton talks to an e-commerce vendor who says Shopify is gaining ground in B2B wholesale. The vendor credits its low cost, ease of setup, and brand recognition, though Burton hasn't tested B2B integrations himself.
I had a conversation with a E Commerce vendor at the Net plus show, and I asked him, I said, who is your biggest competitor? And he actually said that Shopify is becoming one of his biggest competitors. And this is a total B2B E commerce. I mean, Shopify. I have a lot of experience with Shopify. It's, you know, much easier to use in a lot of ways, but, you know, does it. And again, I don't know enough about what this product does. I've never set up Shopify in a B2B environment, tried to tie it into my ERP, all of those types of things. So I don't know, kind of at the end of the day what the logistics. But I asked him, I said, why do you think Shopify is, you know, so prevalent? Right? And his answer was, it's inexpensive, relatively inexpensive, relatively easy to set up. And there's a lot of people that know about it. And that's why it's getting traction in the B2B world, even with wholesale distributors.
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