Tom BurtonCo-Founder, COO and CTO of LeadSmart Technologies

Is this the end of influencers as we know it? #aiforbusiness

Name: Is this the end of influencers as we know it? #aiforbusiness
Uploaded: 2025-02-11T15:33:11+00:00
Duration: 47 s
Channel: Tom Burton
Description: Tom Burton discusses the idea of a synthetic, AI-driven influencer: a virtual individual created within an organization, trained to be highly…

11 Feb 2025 · 1 min

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Tom Burton discusses the idea of a synthetic, AI-driven influencer: a virtual individual created within an organization, trained to be highly knowledgeable about the organization's domain and available 24/7 to engage in verbal conversations and act like a marketing or customer-service agent. He notes the concept overlaps with GPT-style agents and can go in multiple directions including customer service and marketing.

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The synthetic influencer. So basically creating a virtual AI driven influencer that has an identity in your organization, training that synthetic individual to be super knowledgeable about whatever it is that you do. Right. So, and then make that synthetic individual available, basically 24 by 7 to engage with and have conversations about whatever it is that you're, you're doing. You know, it's obviously like saying, well, I have a GPT or I have something that talks about I've got a marketing agent, right? But I'm having somebody that's, you know, verbally having conversations, all of that kind of stuff. It often then crosses a line. Well, it's like that, a customer service agent, you know, you can see it going in a lot of different directions.