Tom Burton warns that as AI models grow more powerful, businesses storing personal customer data face rising security risks. Privacy is increasingly becoming a paid feature rather than standard, and casual ChatGPT use by enterprise leaders shows how easily personal queries can get linked to users.
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Of course, when you start to have those questions about storing more and more data, about what makes Steve tick and how to sell to Steve, we have to wonder how to secure that right. As these models get more and more advanced, we have to have infrastructure that's more and more secure as time goes by. I mean, one of the things I think about often with these AI chatbots is if we make it difficult for OpenAI to make money, maybe they'll start keeping privacy as as a sales tactic. Like, I'm sure that I have asked Chat GPT some really stupid things that I do not want associated with. The vice president of Enterprise Architecture at Infor asked Chat GPT the following whether it was write an essay about Napoleon or look, especially early on, I asked it some silly things just to see what would happen. I would pay for that privacy, and we don't want that to happen.