Tom Burton discusses why manufacturers and distributors sit on mountains of data but can't use it. Siloed systems like ERP, e-commerce, and CRM don't talk to each other. Connecting these datasets unlocks patterns and insights that stay hidden when data stays fragmented.
That idea of data rich and inside poor, it just, I mean, I wish I had coined that because when you think about manufacturers and wholesale distributors and silo data across their organizations, right, I've got, you know, my single source of truth is my ERP system. Unfortunately, sometimes single source of truth is still Judy, that's been there for 35 years and then the ERP system. But we've got ERP then we've got over here, we've got some E commerce, some loose solutions, some PIM data, some whatever it might be, marketing automation, maybe CRM. And we've got these disparate sets of data. And this was a really good point that was talking about pattern recognition when in what you can gain from insights when you're combining those data sets together, it becomes astounding in a business. And I know you work on that with our customers every day. Yep. No there I would.
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