The Importance of Branding in #B2B Distribution

One of the big differences between consumer and business brands is consumer brands create a much bigger emotional hook. Yep. If I'm making a sizable purchase in the B2B world, there are probably multiple people around the table as part of the decision. There's less emotion, there's less about relationship. Brands are about relationship, there's more value. So it's more about value, less about relationship and emotion. But what I where my mind goes with this is what does this mean for distribution? Because distribution is very weak on brands. There's an idea among some distributors that it is about relationships, meaning person to person, pressing flesh, belly to belly, whatever metaphor you want to use. I think some of the best distributors do, do create effective brands. Obviously we can think of Ranger. Sure. We can think of msc. There's, there's a number of folks that do this. Well, the, the broader dynamic of market marketing analytic world is starting to come to the fore. So it's going to be less about relationships, more about value. And I think that's where, where brands will get created and distribution is, is about, is about value.