The shocking result of 900 AI use cases #B2BTech
9 May 2025 · 1 min

0:36
This YouTube video (Tom Burton) reports on a study of nearly 900 generative AI use cases, finding that only about 10–15% of those cases produce roughly 80% of the value. The presenter describes decentralizing AI governance—delegating responsibility to business units (Commercial, Supply Chain, Research)—and highlights a pilot deployment: a sales‑representative "rep co‑pilot" for engaging healthcare professionals.
Questions this video answers
Nearly 900
10–15%
A sales‑representative 'rep co‑pilot' to assist reps engaging healthcare professionals (currently in pilot).










