Tom BurtonCo-Founder, COO and CTO of LeadSmart Technologies

Try THIS to increase top-line growth #BusinessGrowth

Name: Try THIS to increase top-line growth #BusinessGrowth
Uploaded: 2025-04-01T14:00:36+00:00
Duration: 45 s
Channel: Tom Burton
Description: A short YouTube talk (excerpt) arguing that while manual parts of long-standing businesses remain valuable, cost savings across middle-of-the-budget…

1 Apr 2025 · 1 min

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A short YouTube talk (excerpt) arguing that while manual parts of long-standing businesses remain valuable, cost savings across middle-of-the-budget items—cost of goods sold, marketing, IT, operations and other P&L line items—are a key differentiator. Firms that can cut those costs substantially can reallocate spend into sales and top-line growth, making them harder to compete with.

Chapters

Think that it is, there's still a place for the, for the manual part of this business that has been happening for 120 years. That said that middle of your budget, that that cost of goods sold and some of the parts of your P and L that are below that top line, I mean, there are savings that are out there. And so that's a differentiator for for sure. If somebody can, can spend half of what you're spending on, you name it, marketing or IT or operations, any part of that, they're going to take some share because they can invest more in sales or they can invest more in top line growth, which is going to be really hard to compete with.