Tom BurtonCo-Founder, COO and CTO of LeadSmart Technologies

Two Ways LeadSmart Helps You Sell Smarter and Grow Faster

Name: Two Ways LeadSmart Helps You Sell Smarter and Grow Faster
Uploaded: 2020-02-04T03:48:20+00:00
Duration: 1 min 22 s
Channel: Tom Burton
Description: Tom Burton (speaker) explains two main ways LeadSmart helps businesses: (1) as a visual CRM that provides clear, visual visibility across the…

4 Feb 2020 · 1 min

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1:22

Tom Burton (speaker) explains two main ways LeadSmart helps businesses: (1) as a visual CRM that provides clear, visual visibility across the lead-to-revenue lifecycle and partner activity, and (2) as an optimized, modular platform made of "centers" (modules) for distinct business stages—lead development (nurturing and qualifying), converting qualified leads into revenue, expanding customer lifetime value, and managing partners. Burton emphasizes that separate modules simplify implementation and adoption by focusing users on the areas that matter most to their business.

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Here are two key ways LeadSmart helps you sell smarter and grow faster. First off, LeadSmart is truly a visual CRM. This helps you see visually what is taking place in your business, whether you're building new leads, turning leads into revenue, or expanding your customer base or just want to know what's happening with your partners. Secondly, LeadSmart offers an optimized modular experience. What this means is that Leadsmart has modules or what we call centers for all aspects of the business. For example, we have a center for developing leads and turning less than qualified leads into leads that are sales or channel ready. We also have a center for taking leads that are qualified and turning them into revenue. Once a lead is a customer, we have a separate center or module that helps expand and maximize customer lifetime value. And we have a separate center for managing partners so you have complete visibility and accountability of everything that's going on in your partner network. By having individual modules, LeadSmart simplifies the implementation and adoption so that users are focused on exactly the areas that make the most sense for them and the business.