Tom BurtonCo-Founder, COO and CTO of LeadSmart Technologies

What do your #customers really want to know about your business?

Name: What do your #customers really want to know about your business?
Uploaded: 2024-06-12T15:34:06+00:00
Duration: 55 s
Channel: Tom Burton
Description: Short transcript excerpt from a YouTube video (author: Tom Burton) offering marketing advice: gated content and simple contact collection (contest…

12 Jun 2024 · 1 min

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Short transcript excerpt from a YouTube video (author: Tom Burton) offering marketing advice: gated content and simple contact collection (contest entries, event signups) don't equal marketing-qualified leads; customers care about solving their problems rather than company longevity, and brand storytelling should position customers as heroes and the company as the guide.

Chapters

There are times when gated content is reasonable, but it is not the standard anymore for how we want to gather names and information. Just because somebody put their name in on your website to enter a contest, or to register for your lunch and learn, or your barbecue or whatever it might be, does not mean they're a marketing qualified lead. This is probably one of the the biggest takeaways that I think people could get from this article or this discussion is people aren't interested in how many years you've been in business. I mean, that that might be a factor, but what they really are interested in is solving challenges and problems that they have. Right? There's a whole story, brand concept and marketing. Right. Of creating heroes and you being the guide. So I think those are powerful in this setting.