Tom BurtonCo-Founder, COO and CTO of LeadSmart Technologies

What makes Gen Z perfect for digital B2B roles? #GenZMarketing

Name: What makes Gen Z perfect for digital B2B roles? #GenZMarketing
Uploaded: 2025-07-08T16:29:12+00:00
Duration: 47 s
Channel: Tom Burton
Description: A short conversational transcript (Tom Burton and Taylor) discussing why Millennials and Gen Z are well-suited to digital B2B marketing roles. They…

8 Jul 2025 · 1 min

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0:47

A short conversational transcript (Tom Burton and Taylor) discussing why Millennials and Gen Z are well-suited to digital B2B marketing roles. They highlight Gen Z’s strength with technology, digital transformation and monetizing platforms (influencer skills), and the current challenge: helping them translate those platform-driven skills into traditional workplace roles (e.g., distribution companies).

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So the first article here was why Millennials and Gen z make good B2B marketing leaders. And this ties in. Taylor, I'm interested in your take on.
This, but a lot of those, especially a lot of the remote technology jobs, marketing jobs, that's where Gen Z is focused right now. Because what Gen Z is great at, and we see it through the influencer community on social media, is generating income for themselves through these different platforms. We as businesses just need to figure out a way to show these folks how they can transfer those skills into the workforce. And I think that's really what we're struggling with right now. Gen Z is remarkable with technology, digital transformation, but we're having difficulty showing them how they can apply that in a distribution company, for example.