Tom BurtonCo-Founder, COO and CTO of LeadSmart Technologies

What makes Gen Z perfect for digital B2B roles? #GenZMarketing

Name: What makes Gen Z perfect for digital B2B roles? #GenZMarketing
Uploaded: 2025-07-08T16:29:12Z
Channel: Tom Burton
Description: This is a YouTube video titled "What makes Gen Z perfect for digital B2B roles? #GenZMarketing" containing a discussion focused on the strengths of…

8 Jul 2025

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This is a YouTube video titled "What makes Gen Z perfect for digital B2B roles? #GenZMarketing" containing a discussion focused on the strengths of Millennials and Gen Z in B2B marketing leadership roles, particularly highlighting Gen Z's digital skills and challenges in applying them in traditional business sectors. The excerpt features multiple speakers but does not include Tom Burton.

So the first article here was why Millennials and Gen z make good B2B marketing leaders. And this ties in. Taylor, I'm interested in your take on this, but a.
Lot of those, especially a lot of the remote technology jobs, marketing jobs, that's where Gen Z is focused right now. Because what Gen Z is great at, and we see it through the influencer community on social media, is generating income for themselves through these different platforms. We as businesses just need to figure out a way to show these folks how they can transfer those skills into the workforce. And I think that's really what we're struggling with right now. Gen Z is remarkable with technology, digital transformation, but we're having difficulty showing them how they can apply that in a distribution company, for example.