What will AI do to the traditional #marketing funnel?

When you we think about the difference between marketing campaigns and marketing automation, right? A marketing campaign and a constant contact or something like that is just shoving out email after email after email. A marketing automation tool is saying hey they clicked on this or they resonated on that. Now let's trigger this next event. Well AI just now starts taking that to the nth degree where we can start seeing habits and movement and where are these people doing other things outside of our organization and using the right digital tools to get out of the world that their people are talking about with content and data overload that people are seeing just because we're doing things the way we've done it for the last five or seven or ten years of if I pump out enough emails then I can get this is what the funnel is going to look like where I can say how do I take that and move that to truly having an authentic relationship with that potential buyer.