A speaker contrasts 'smart CRM' with traditional CRM, arguing smart CRM aggregates disparate organizational data to provide a full customer-journey view and active intelligence to multiple teams (marketing, inside/outside sales, customer support). Rather than merely recording notes, smart CRM delivers actionable insights to help staff make better decisions and accelerate revenue growth.
Chapters
What we're talking about with smart CRM is literally flooding their team with intelligence to help them be better in the field at selling. So whether it's the marketing team, the inside sales, the counter people, outside sales, customer support, whoever it might be, they have this full view of a customer journey. And the activities as you're mentioning there in that particular setting, the activities that are going on with them that are driving revenue forward, which makes a huge difference because you know, the old days of just putting a CRM in the lap of your salespeople and saying, type your notes in complete opposite, right? This is the things where we take all this disparate data from an organization, bring it together to help make decisions where people want to use the technology. So that's the difference with smart CRM versus traditional CRM. It's just a very different place where we're, we're helping people and we're enabling people to be in a spot to help accelerate growth. We'll get that out to you.