What is AEO (as described in the transcript)?

Name: What's an "answer engine" and how does it change everything? #AIsearch
Uploaded: 2025-11-19T17:26:09+00:00
Duration: 32 s
Channel: Tom Burton
Description: Short transcript excerpt from a YouTube video where Tom Burton and another speaker contrast answer engines with traditional search engines, explain AEO…

Tom BurtonCo-Founder, COO and CTO of LeadSmart Technologies

What's an "answer engine" and how does it change everything? #AIsearch

19 Nov 2025 · 1 min

Watch on YouTube

0:32

Short transcript excerpt from a YouTube video where Tom Burton and another speaker contrast answer engines with traditional search engines, explain AEO (agentic/evolution of SEO), and note that press releases—because of their consistent structure—help AI answer engines digest and produce organized answers.

Questions this video answers

Agentic engine optimization — described as the evolution of SEO (traditional search engine optimization).

Chapters

More and more of us are using answer engines versus the traditional search engines. One of the things that they said really can help your optimization with AI engines are press releases. Because press releases are organized in a very clear and repeatable structure. Right. Almost all press releases are organized in a similar way. And so the ability to have press releases make it organized the way they are, make it easy for the AI to digest that data and then utilize it in a answer type format. Here, here's some things and here's some answers to what actually occurred.
And let's just clarify what AEO is, Right? That's the evolution of SEO or agentic engine optimization versus traditional search engine optimization, correct?
Yeah. So if I go to ChatGPT and I say, what's the best Mexican restaurant in Ventura? And it comes back with, you know, some restaurants in Ventura, that's through an answer engine, it's not through a search engine. If I go to Google, it's the same thing.