Tom BurtonCo-Founder, COO and CTO of LeadSmart Technologies

What's an "answer engine" and how does it change everything? #AIsearch

Name: What's an "answer engine" and how does it change everything? #AIsearch
Uploaded: 2025-12-21T18:00:20+00:00
Duration: 32 s
Channel: Tom Burton
Description: Tom Burton explains how answer engines like ChatGPT differ from search engines: they give you a direct answer instead of links. Press releases work well…

21 Dec 2025 · 1 min

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0:32

Tom Burton explains how answer engines like ChatGPT differ from search engines: they give you a direct answer instead of links. Press releases work well for them because their structured format is easy for AI to convert into answers, making AEO (agentic engine optimization) the new SEO.

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More and more of us are using answer engines versus the traditional search engines. One of the things that they said really can help your optimization with AI engines are press releases. Because press releases are organized in a very clear and repeatable structure. Right. Almost all press releases are organized in a similar way. And so the ability to have press releases make it organized the way they are, make it easy for the AI to digest that data and then utilize it in a answer type format. Here, here's some things and here's some answers to what actually occurred.
And let's just clarify what AEO is, Right? That's the evolution of SEO or agentic engine optimization versus traditional search engine optimization, correct?
Yeah. So if I go to ChatGPT and I say, what's the best Mexican restaurant in Ventura? And it comes back with, you know, some restaurants in Ventura, that's through an answer engine, it's not through a search engine. If I go to Google, it's the same thing.